Live video streaming platforms are fast gaining popularity. It is one of the most effective ways to connect and interact with a maximum number of people online. With the click of a button, you can meet people from the comfort of your homes.
Twitch is a popular live video streaming platform available on various devices like gaming consoles, laptops, desktops, and smartphones. Read on to find out how Twitch streamers work and who are the hottest Twitch streamers right now.
What is Twitch?
Twitch is a popular online live streaming platform. People above 13 years of age can upload live footage of themselves playing video games, creating artworks, singing, dancing, talk shows, etc.
According to recent reports, in May 2021, people watched over two billion hours of streamed content on Twitch, with over 20,000 different games streamed every week.
The Twitch affiliate or the partner program offers streamers added features like paid subscriptions and ad placements. Thousands of users, who have many followers, make a lot of money through this streaming service.
How do Twitch Streamers Work?
Here are the basic ways in which a popular Twitch streamer works.
Once you start recording a live video of yourself, you become a creator in Twitch. Twitch streamers are a part of the huge online Twitch community team.
They have a chance to create a dedicated follower base and form a private community within. With a wider range of audiences, Twitch streamers can join the affiliate or the partner program.
It takes years of dedication and a loyal fan base to become a popular Twitch streamer. Some of the hottest Twitch streamers can generate massive revenues through live streaming.
Twitch streamers are part of the affiliate or the partner program with specified dedicated hours of streaming. These streamers get access to various features like:
Chat Room: Streamers can interact with a live audience and take feedback to improvise their streaming techniques.
Subscription: With a subscription option, viewers can sign up for a particular channel paying a fixed price per month. The streamer gains 50 percent revenue of each subscription gained.
Twitch Bits: These are Twitch currency purchased by viewers and donated as cheers in the form of emoticons. The streamer gains 0.01 cents from bits, so for every 100 bits donated, the streamer will earn $1.
Game Sales: Twitch affiliates can earn around 5 percent revenue from the games they stream through a game sale and in-game purchases by viewers.
Ad Revenue: Partners and affiliates also receive revenue from running paid ad promotions on their channels.
How to Choose the Hottest Twitch Streamer?
Before selecting the right streamer, it is important to answer the question: “who are the hottest Twitch streamers?”. By choosing a trending streamer, you ensure a higher return on your investment.
Depending on your game or product type, you can find streamers with maximum followers who may be interested in promoting your brand.
It is also advisable to check viewer and subscriber reviews in a streamer’s community. Selecting a regular broadcaster can help you sell your products faster and reach a wider audience.